Plan B

Plan B
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Wed 29 Sep 10

East London’s lyrical genius Plan B spits dark and intelligent rhymes - his bleak, cinematic, X-rated urban poetry about living in Britain is laced with a mordant wit and a strong dose of pathos.


Facejacker

Facejacker
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Wed 29 Sep 10


Riz MC

Riz MC
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Wed 29 Sep 10


Wretch 32

Wretch 32
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Wed 29 Sep 10

“One of the scene’s most highly-regarded lyricists” – The Sun 

 

"Wretch is going to bring grime back in a big way this year" - The Fly

 

“Wretch is so metaphorical in his lyrics that you pick up different subliminal lines every time” - The Guardian

 

 

Jermaine Scott aka Wretch 32 is the new don of UK hip hop – the metaphor man, as fellow Brit rapper Devlin calls him – whose way with words and ear for a tough, infectious beat and sinuous, memorable melody are guaranteed to bring him to wider attention next year. The boy from Tottenham, still only 25, has for a while been a name to conjure within underground circles, but now, signed to Ministry Of Sound/Levels Recordings and with his first major label single, the awesomely insidious Traktor charting at no.5, he’s about to make another giant splash in the mainstream with follow up single Unorthodox which features Example.

 

If 2008-10 was all about the emergence of Tinchy Stryder, Tinie Tempah, Chipmunk, Professor Green, Giggs and Devlin, then 2011 is going to be Wretch’s year. Not that his peers will begrudge his ascension to the Britrap pantheon, because they all go way back, and besides, Wretch and Devlin and Chipmunk – and other legendary MCs such as Wiley, Bashy and Scorcher – have been collaborating and appearing on each other’s mixtapes since the mid-noughties. “It’s like six or seven kids playing football, and five of them end up in the Premiership,” says Wretch of his former running mates from north and east London, a stellar group whose ranks he’s about to join at the top. “There’s no rivalry – that’s just the press making something of it. We see each other at PAs all the time, and me and Chipmunk have just done a mixtape together... It’s all good.”

 

Wretch brings a dazzling lyricism and poetic resonance to bear on UK rap, borne out of his experiences growing up among the grim high rises of Tottenham’s Tiverton Estate, along with Broadwater Farm the area’s most notorious urban sprawl. At Northumberland Park Community Secondary School, Wretch, born in March 1985, was, by his own estimation, “not very academic”. He describes himself variously as “the centre of attention, the class clown, and the teachers’ worst nightmare” – he went down “the foolish route”, in the words of My Life, a typically emotive track from his 2007 mixtape Teacher’s Training Day. 

 

His father is a reggae DJ from a well-respected local sound system who used to fill the front room at home with massive speakers, which the young Jermaine would attempt to climb and then, when he was older, try and figure out how to rig up. His mother, the one responsible for his performing and recording soubriquet (basically, his naughty phase lasted for most of his childhood and adolescence, although the 32 doesn’t have any particular significance), is an imposing Jamaican who proved her mettle when she gave birth at home to Jermaine’s younger sister without any medical assistance, anaesthetic or drugs.

“I remember my mum going, ‘Shit, my water’s broke.’ I’m like, ‘What the hell’s “water”? And what do you mean “broke”?’” It was down to Jermaine, only seven at the time, to call the ambulance, but it was too late, and his father had to cut the umbilical cord.

Wretch became a father himself at 21. He admits that having a four-year-old son has given him extra impetus to succeed, especially coming from the insular world of north London, where it is hard to break out and succeed. “Where I’m from, people never leave for weeks at a time. Everything you want is there – your friends are there, you make money there... You don’t even know there’s a world outside.”He and his friends did venture out – to raves, where they would cause fights, shut down PAs and generally create havoc. “Some of the most notorious nutcases in Tottenham come from the Tiverton estate where the mentality is, ‘Your friends are family, everyone is against you, fuck the world,’” he reasons. 

 

When he was in his mid-teens, Wretch experienced death first-hand when he saw his grandfather wasted away and died from cancer. “That introduced some reality, man,” he says, visibly moved. “Watching someone disintegrate like that... That was a big moment in my life. It made me realise it’s not a game.” Another reality check came when Wretch was 17 and his mother kicked him out of the house. It sounds brutal but he believes it was “the best thing that ever happened to me”: it forced him to face the harsh realities of life. So he got a council flat on White Hart Lane, which became the meeting point for Team Wretch a.k.a. Combination Chain Gang (“We would eat there, sleep there, and go – it was our headquarters”), a job in Sainsbury’s (the one where Lemar used to work), and a moped on HP. He also tried drama and stage management at college because everyone told him he was a character with a natural penchant for acting, then media studies, before it became apparent that music was where his heart was, and where his future lay.

 

He heard a lot of reggae as a kid, because of his dad, and his mum and sisters played a lot of lovers rock and R&B. Later, he discovered American hip hop – P Diddy, Ma$e, 2Pac, Jay-Z. “That’s where I come from,” he explains, alluding to his own approach. “It’s storytelling with heartfelt, sung choruses. I like hooks, music with the catchiness of R&B and the grittiness of hip hop with a touch of reggae in the rhyme patterns.”

 

He found it hard breaking into the east London grime scene, being a north London boy, but he admired the sound, and still does, especially the sort that has broken through commercially of late, whose sound he pinpoints as having a “gritty polish – it’s slickly produced but it’s still got edge”. Wretch never wanted to just do grime, though, and on his mixtapes, which he produced while at college and sold to friends and fellow students - CDs such as Teacher’s Training Day and Wretchrospective (2008) - he has always been careful to mix up grime and hip hop. The CDs were full of vivid, poignant narratives delivered via an accessible, musical flow, and deployed over a blend of sampled beats and original rhythms courtesy a variety of local producers such as Chunky, Y.Wiz, Stik Man, Issues & L, Lefty, Bubbles and Merlin.

 

Not surprisingly, they got Wretch noticed. “People were, like, ‘Wretch is the best in Tottenham! When’s the next CD?’” Buoyed by the success of So Solid Crew and Dizzee Rascal, he continued producing tracks, attracting the attention of Radio 1Xtra’s DJ Cameo. “He heard me and went, ‘Who is this guy? How did he pop up? This is sick!’” Wretch proceeded to win a 1Xtra mixtape award called Most Street Heat, and there followed invitations to record with Davinche and Bashy, Devlin and Ghetto. A crew was formed called The Movement and they began to gain a reputation as “the best, lyrically, in the game”.

Inevitably, record companies got in touch. And now, after years of producing moving and powerful music, Wretch 32 has a deal that will earn him the respect of the wider world.

 

Wretch 32’s next single Unorthodox featuring Example augurs well as a follow up to the explosive debut Traktor. And when asked to compare and contrast his debut album, titled Black & White, due out 23rd July 2011, with his US hip hop heroes, he suggests it fits alongside Kanye, Jay-Z and Common. But it will offer a uniquely British vision, with a Wretch 32 view of the modern world, full of pathos and humour, biting commentaries offset by moments of levity. It will tell the story of his life so far, from bling-obsessed bad boy who’d think nothing of spending hundreds of pounds on a pair of Prada shoes, to the conscious rapper who these days gives talks to schoolkids about the right way to live. His debut album will detail his journey “It will be like a soundtrack to my life,” he says of the album. “You’ll listen to it and know everything about me as a person.” And its searing autobiographical content will confirm Wretch as the next key spitter and lyrical big-hitter. And he knows it. “Devlin’s got the flow, Tinie’s quirky, Chipmunk’s confident and strong,” he says with a broad grin. Then he looks serious, because this is no joke. “But in terms of spitting talent and ability, I’m up there with the best.”

 

 

 

For further information please contact:

Kate Head on 020 7841 7090 or kate@stokedpr.com

Victoria McLennan on 020 7841 7085 or victoria@stokedpr.com


Akala

Akala
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Wed 29 Sep 10


Killa Kela

Killa Kela
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Wed 29 Sep 10

The UK's finest human beatbox, who has now ventured into writing and producing his own material after a seven year apprenticeship - touring with Jurassic 5, being mentored by DJ Vadim and serving time with the Scratch Perverts. As well as collaborating with artists such as Pharrell Williams, Justin Timberlake, DJ Vadim, Busta Rhymes and the Stereo MCs.


Aggro Santos

Aggro Santos
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Wed 29 Sep 10

South London producer Aggro Santos cites Samba as one of his main influences for his rhythm. He spends most of his time laying down either Grime tracks for the MCs or beats for hip hop rappers and singers.


Lowkey

Lowkey
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Wed 29 Sep 10


Nihal

Nihal
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Wed 29 Sep 10


Nero

Nero
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Wed 29 Sep 10

One of the bright new starts of the UK dubstep scene, Nero have already started 2011 with a bang, with recent single Me and You added to Radio 1's A-List and hitting the UK top fifteen.

Signed to Chase and Status' record label, the band first appeared in 2008, gradually building up a following which culminated in them winning Beatport awards for Best Dubstep Act and Best Dubstep Track and nominated for BBC's Sound of 2011, XFM's Sound of 2011 and Music Week's Top 15.

Debut album Welcome Reality will be released later this year, a record which looks set to propel them into the mainstream.


Zinc

Zinc
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Wed 29 Sep 10


Bok Bok

Bok Bok
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Wed 29 Sep 10


Herve

Herve
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Wed 29 Sep 10


Hatcha

Hatcha
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Wed 29 Sep 10

No one DJ or indeed producer can claim sole credit for dubstep. But when the history of the genre gets told, it’s no overstatement to say the entire genre bares his stamp. Hatcha holds down his flagship Kiss 100 show alongside long time MC, Crazy D, not to mention DJ’ing across the planet and co-producing with a variety of the scene’s heavyweights. No DJ can test this man.


True Tiger

True Tiger
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Wed 29 Sep 10


Urban Nerds

Urban Nerds
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Wed 29 Sep 10


McLean

McLean
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Wed 29 Sep 10

McLean is a brilliant, unique, once-in-a-generation British soul voice and a hugely gifted songwriter. Fresh from writing and appearing with Chase & Status on their More Than Alot LP, McLean is busy recording his debut album alongside writer/producer Fraser T Smith (Tinchy Stryder's recent chart hits, James Morrison 'Broken Strings'); producer/programmer Simon Franglen - famous for numerous worldwide hits including with Seal and Michael Jackson ('Earth Song'); and acclaimed mix engineers Phil Tan (Rihanna, Usher, Mariah Carey) and Manny Marouquin (Kanye West, Alicia Keys).

First single 'Broken' has become a YouTube and web phenomenon amassing some 20 Million internet plays. Over 500 fans around the world (including people doing Gangster Crip-Walking routines!) have uploaded covers, routines and montages to the song. It?s the first time people have uploaded covers of song that is not already a major chart hit.

McLean has a rich musical pedigree, his father is the revered Lover's Rock artist John McLean, whilst his cousin Bitty McLean had a number of Reggae hits including 'It Keeps Rainin' (Tears From My Eyes)......


Mz Bratt

Mz Bratt
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Wed 29 Sep 10

Hailing from East London and at the tender age of 17, Mz Bratt is already an inspirational figure to many in the world of UK Urban/Dance music and TV. Billed by many experts as 2009's one to watch, Mz Bratt has emerged from the current UK Urban scene as the lone female role model within a male dominated arena. Her exceptional talent struck renowned award-winning urban producer Terror Danjah (Kano, Sway, Chipmunk, Shola Ama) who took her under his wing after hearing her at local MC battles and seeing her huge Myspace following.

This was soon followed the news that Mz Bratt had been selected to be part of the T4 entertainment show 'Music-Cool', where she starred as the LEAD female- at one point reducing guest judge Jamelia to tears with her exceptional talent and vocal ability. Following this Mz Bratt then embarked on a huge US and European tour with Shoredich cool guys 'The Count and Sinden' which included shows at Glastonbury and Bestival.

She has also featured on remixes and records with artists including Wiley, Tinchy Stryder, Taio Cruz, Sadie Ama and Grammy nominated US Star Jazmine Sullivan. Mz Bratt's musical taste is diverse and she lists her influences ranging from Lauryn Hill, Beyonce, Coldplay, Method Man, Nas, Lady GaGa, Bob Marley and Michael Jackson.


Emeli Sandé

Emeli Sandé
Over 18s only
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Wed 29 Sep 10

This 23 year old Scottish musician has been launched into the spotlight through her incredible writing talents, and even more incredible voice. 2011 saw the release of her debut Heaven, which caused mass excitement within the music industry. She went on to feature on a track weith Professor Green and had many exciting ventures lined up for the near future.

The talented artist has written music for the likes of Tinie Tempah, Tinchy Stryder, Chipmunk and even Susan Boyle.

Watch this space...


Mumzy Stranger

Mumzy Stranger
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Wed 29 Sep 10


Mighty Moe

Mighty Moe
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Wed 29 Sep 10


Logan Sama

Logan Sama
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Wed 29 Sep 10


Nerm

Nerm
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Wed 29 Sep 10


Pathaan

Pathaan
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Wed 29 Sep 10


Sabotage

Sabotage
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Wed 29 Sep 10


Martelo (YoYo)

Martelo (YoYo)
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Wed 29 Sep 10



Places Nearby

Banana Leaf Canteen 412-416 St John Street

Just like the branches in Hampstead & Battersea, cheap but lovely, quality filling food. More Indonesian stylee.

La Forchetta (specials from £6) 73 Upper Street

The owner claims "The best pizza bases on Upper Street"...see for yourself.